Turn your idea into a revenue-generating software product
I help small business owners launch niche software products. From version 1 to scaling up, I'll handle the technical side while you focus on signing up customers.
How I can help you
I can help you launch a brand new idea or supercharge your existing product.
Launch a new software product
Perfect for business owners who want to launch their niche software product. I'll handle everything from initial build to technical scaling.
Improve existing software products (built with Laravel)
Expert Laravel development for businesses that need someone to take ownership of their project.
About me
Hi, I'm Joe Peel
My speciality is being the technical, straight-talking, and no-nonsense technical partner. The driving force to take the idea in your head and turn it into a revenue-generating product.
I don't like blowing my trumpet but here's why I might just be 'your guy':
- I will get your product live.
- I have a track record of building niche software products.
- I will push back.
- I won't always be the yes man (they are dangerous in software development). I will push back on things that jeopardise the success of the project.
- I want you to succeed.
- Your success means a long-term, profitable, win-win relationship.

Latest case studies
See how I've helped businesses transform their ideas into successful applications

Financial platform built in 12 weeks after agency failed
How I delivered a complex financial management platform in 12 weeks with AI features after another agency failed. From anxious client to a confident launch.

Security company management system with positive ROI
How a security company achieved positive ROI in months with a niche software product built in 6 weeks using rapid app development. Marketing tool turned profitable business asset through custom software development.

Event ticketing platform serving thousands of users
Complete system rebuild from spreadsheets to SaaS serving thousands. Complex security and compliance features with ongoing 6-monthly releases through custom software development.
Built with modern, reliable technologies





Ready to start your project?
Let's discuss your ideas and how I can help bring them to life. No commitment, just a friendly chat about your project.